Mercedes-Benz NXT Icons

Core collection

With Mercedes-Benz NXT Icons, we embark on a journey through Mercedes-Benz's design heritage. These collectibles are digital re-interpretations of the most notable designs and were created by the Mercedes-Benz design team, headed by Chief Design Officer Gorden Wagener.

The story of Mercedes-Benz NXT Icons will be told across seven eras, starting from the present day and going back to the beginning of automotive history. Each era will consist of 2,694 collectibles (Era 7: 2,696), resulting in a total of 18,860 pieces across all seven eras. Eras will be released over time, with a new one coming every few months.

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01

"The Era of Luxury"

From today to the beginning of automotive history

The seven eras showcase remarkable and iconic designs, which are often cultural artifacts. The names of the eras refer to specific, distinctive, and defining characteristics of Mercedes-Benz products during those respective times.

This is the first time they will be available as digital objects and we have closely coordinated the selection with the Mercedes-Benz Museum and with experts from all areas and Mercedes-Benz brands.

01

Current

“The Era of Luxury”

Mercedes-Benz has always been known for its pioneering spirit, elegance, and value. Products that stand the test of time. Honoring the past, while always having a visionary eye toward the future. A clear emphasis on shaping culture.

Recently, Mercedes-Benz has gone all-in with a whole range of luxury vehicles. For Mercedes-Benz, luxury means remaining true to tradition and yet constantly evolving. This also includes going beyond the physical and exploring the digital.

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